Yes, that’s correct: their jewelry is handcrafted by the same jewelers as luxury brands, but sold at a fraction of the price.
But because they’re not sold in fancy shops in the mall…
...there’s no 5x or 10x price markup.
Meaning, you get jaw-droppingly gorgeous, exceptionally fine-quality jewelry at ridiculously affordable prices.
Let’s put it this way, they’re so affordable, you can allow yourself to build a generous collection of your very own favorite pieces...without worrying about blowing your entire paycheck.